WE SELL’EM, YOU SHOOT’EM.

These words have resonated with us since the beginning. Today, we provide customers with the online retail experience they deserve and the customer support they expect.Our mission is to provide you with a wide variety of the highest quality firearms and accessories at the lowest prices. Our unique ability to leverage software to increase speed to market and reduce costs allows us to pass along savings and efficiencies to you.

WE DISCOVERED A GAP.

We no longer shop the way we used to, and the retail firearms market needed a change. We believe people should be able to use their computers, phones, and tablets to shop for firearms the same way they purchase everything else. As experts in technology and fellow firearm enthusiasts, we believe we’re the right people for the job.

THE SECOND AMENDMENT IS IN OUR BLOOD. 

“A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed.”We are defenders. We are sportsmen. We are outdoorsmen. We believe that it is our American duty to help everyone, from first-time buyers to long-time enthusiasts, understand and legally secure their firearms and accessories. That’s why our arsenal is fully-packed, consistently refreshed, and always loaded with high-quality, affordable firearms and accessories.